28 NOVEMBER 1952, Page 5

An interesting case of cause and effect. The Spectator on

September 26th published an article by John Benn on the way to sell British goods abroad. The Spectator of October 17th contained a letter signed Philip Marsh reinforcing Mr. Benn's article. A week or two later a lady in Baghdad who had read Mr. Marsh's letter wrote to him mentioning that British boiled sweets arriving in Iraq are wrapped in thin, transparent wrappers to which (in that temperature) the sweets, of course, adhere. Mr. Marsh thereupon wrote to the Cocoa, Chocolate and Confectionery Alliance passing on the criticism. Final results still awaited.