They are attempting to sell direct to the public, not
by a " round," on the model of the small dairyman, but by fur- nishing stalls on the farm. The housewives of the neighbour- hood appear to be appreciating the opportunity. They get their vegetables much cheaper and much fresher than before ; and medically, it is hardly less certain that stale green vegetables are harmful than that fresh green vegetables are beneficial. The Newbury residents who bought three or four-day-old cabbages, that had been relentlessly tossed about from lorry and train to lorry and train, probably can- celled by indigestion their dose of vitamines ! This method of direct sale has begun to flourish, especially on the new L.C.C.'s housing community at Becontree ; and the oppor- tunity offered there is probably rare. The Bedfordshire market gardeners, for example, in their dealings with London markets, have probably suffered most from the centralized market, and had no alternative. Certainly they could not sell locally any large amount of their produce.- Nevertheless, local or semi-local opportunities for direct selling exist in a good many places. For example : * * * *
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