29 DECEMBER 2001, Page 55

Q. Sonic time ago a friend of mine, whom I

liked a great deal, opened a new restaurant which is named 'simply by its address'. I called him twice in order to wish him well, as the restaurant was a new project and I admired him for his entrepreneurial spirit. He did not return my calls, nor did he send me any information on the restaurant. I know that he received my messages because he told a mutual friend that he must be in the 'doghouse' since he had not returned my calls. Recently I received from him a standard flyer with details of the restaurant, which has received excellent reviews. I would love to visit the restaurant and see my friend again but need your help as to how I should behave. In particular, he needs to realise that I felt seriously snubbed.

Name and address withheld A. You should not take the snubbing personally. Due to the frenetic, time-starved nature of his business, this restaurateur will undoubtedly have disappointed countless other well-wishers in addition to yourself. His negligence will be giving him subliminal grief but, like a Third World debt, the numbers will be too great for him to tackle, and the snubbees should simply write off their grievances. By adopting a loftier, more forgiving attitude, you will not rob yourself of future enjoyment of this man's company or his restaurant.