29 JANUARY 1954, Page 35

A joy to own

With its long, low lines and elegant new styling, the Riley ti litre Saloon proclaims its good breeding and your own good taste wherever it goes. Its special appeal is to the discriminating motorist who expects 'all. round' excellence in a car, The Riley has one of the most successful engines ever designed, matched by incomparable steering, superb road-holding, suspension and braking. See and test the Riley xi litre for yourself. For the sheer pleasure of driving there's nothing quite like a Riley—it's a car of rare character.

Yes indeed l Riley for Magnificent Motoring