29 JULY 1995, Page 12

Mind your language

IT IS NOT easy to see what some words are meant to mean. Take literally. It is widely used and widely abused. Poor Emma Nicholson was giving a tribute for some reason to Douglas Hurd the other day and said, 'He literally does stride the world like a colossus.' Of course, no matter how generously Mr Hurd strides or even bestrides, nothing can turn the metaphor into literal truth. I suppose literally has become a mere intensive, like very much or bloody well. It is as if Miss Nicholson had said, `Amen, amen, I say unto you . . . '

She can, naturally, be excused as a politician caught on the hop. Stranger is to hear quite ordinary people cluttering up their speech. An advertisement on the wireless for Direct Line insurance has a satisfied customer saying, 'There was no hassle-factor involved at all.' Where does this factor come from? Sun- cream, perhaps.

Now, since no one can escape the Greenbury report, I noted with pleasure a kind caption on a Nine O'Clock News graphic referring to the `renumeration' of water utility bosses. It's just a ques- tion of numbers, after all.

And, to revert to a less trivial mis- usage, BBC South-East, whoever they are, reported a jewellery raid in Biller- icay, Essex, in which a man was shot, by saying, 'It all went wrong.' Indeed it did; very inconsiderate of the shopkeeper to get in the line of fire (or firing line as BBC South-East would probably say).

I'm sorry to sound so crabby. It must he the heat.

Dot Wordsworth