29 MAY 1920, Page 3

The same thing has happened or is happening , in the

neigh- bourhood of other large stores—Whiteley's, Harrod's, Barker's and Self'ridge's. Perhaps the explanation is that when a great store is established and prospers the quarter in which it exists enjoys a prestige as a shopping centre. The small shopkeepers are anxious to set up in that centre in order to enjoy that prestige. Perhaps also it happens that people who go to the quarter meaning to shop at the great store find themselves waylaid and deflected from their original purpose by the appeals of the smaller shops. Yet again, they may be in a hurry and think they will be more quickly attended to in the small shops. Whatever the reason may be the small shopkeeper does, as a matter of fact, flourish in the neighbourhood of the alleged ups* tree.