In case anyone is disposed to be impressed by the
conclusions which the National Association of Broadcasters in the United States has reached regarding the superiority of American broadcasting over British, it is well to realize that the broadcasters in question are not familiar personages, like Sir Watford Davies, Mr. Vernon Bartlett and others, on whose words millions hang weekly, but the commercial firms, purveyors of toothpaste and other indispensable commodities, who hire time on the air and by the payments they make therefor enable hundreds of independent transmission stations to exist throughout the United States. It is not very unnatural that they should think their way the better. It is perhaps equally natural that people like myself, who have both broadcast and • listened in both countries, should remain well content with the B.B.C. On the merits of average programmes there is no doubt always room for differenee of opinion, but on the question of whether the commercial element should be allowed to enter into broadcasting in this country there can be no reasonable doubt at all. It will, I hope, be kept out resolutely for ever.
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