2 JANUARY 1999, Page 53

No. 2068: Trad ad

`For old Sam Sawbridge skill is bred in the bone, For eight generations his family on the Lincolnshire coast have been gathering and treating samphire, the unique and essential ingredient in our. . . . ' You know the sort of thing. You are invited to apply this style in an advertisement for something more banal than whisky — toothpaste, say, or boot-polish. Maximum 150 words. Entries to 'Competition No. 2068' by 14 January.