2 MAY 1931, Page 14

Milk consumption is actually increasing at the moment— at any

rate in some districts—owing to the improvement in apparatus, especially perhaps in containers that are destroyed after use. In my own district the great difficulty experienced by the poor in getting a reasonable supply of good milk is likely to be ended by the very simple method of co-operative farms delivering milk in such destructible containers to the retail shops in towns and villages, where now milk can be bought like a pot of jam or eggs. Such containers have made possible the admirable and highly successful scheme of the Milk Publicity Council, by which school children can be provided with small amounts daily.