30 JANUARY 1993, Page 26

Market forces

Sir: Paul Johnson's call (`The seven deadly sins of journalism', 16 January) for a moral regeneration of those who produce the media is timely. But it is a pity that he does not follow it to its logical conclusion.

For the producers are merely meeting the wants — in the best, approved free market way — of that great mass of mem- bers of our society who are consumed by envy and prurience, who are ignorant, ill- educated and barely literate, have no inter- ests except sex, booze and betting, and who have long ago lost any sense of the spiritual dimension of life.

If these people could be morally regener- ated, then the demand for the less salubri- ous products of the media would wither and die. A job, perhaps, for the Church of England — if it can tear itself away from its vandalisation of its liturgy and its preoccu- pation with the gender of its ministers.

Edgar Brennan

12 Cantley Gardens, London SE19