30 JULY 1954, Page 7

Pas Touche

In its annual report for 1953-54 the British Travel and Holidays Association says that the British Press devoted about 15,000 column inches to its efforts during the year. This impressive total presumably includes a fair number of column inches devoted by the Spectator, Punch and other reputable periodicals to pointing out that its advertising methods in America were in almost the worst possible taste.