30 MARCH 2002, Page 11

Reduce operating costs without an 'aggressive overhead reduction strategy'

Times are tough.

Every organisation has to find ways of cutting costs. Unfortunately, that can often mean cutting something else in the process. And all for a short-term gain.

Then again, you could think longer term and reduce your operating costs with the help of BT.

Like National Car Rental did.

"This year, BT is helping us realise estimated cast savings of £200,000 and cut client reservation times by 80%."

— Paul Brown, UK Saks Director, National Car Rental.

They wanted to cut costs and improve profitability. But not at the expense of customer service. (After all, it was this that enabled National Car Rental to become the UK market leader.*) Which is why BT did more than build a simple and secure online booking site. BT created a highly personalised system that reflected National Car Rental's dedication to their customers.

Now they have a system in which the details of each customer are stored — such as car preference and location — so booking is faster and easier right from the start. Then the final bill can be easily previewed on-screen to reduce the risk of any disputes. And all of it can be done 24 hours a day, 7 days a week.

This is resulting in client reservation times becoming 80% faster. Which in turn is projected to result in an estimated cost reduction of £200,000 over the first year. And in the coming years, these savings are expected to rise to £500,000.

But the bottom line isn't the only thing they were able to improve. Thanks to their online reservation system working so well, staff were freed up to devote more time to giving customers support and advice. The fundamentals that made National Car Rental a success in the first place.

This is just one of the thousands of solutions BT has created for organisations in the UK.

There are countless ways BT can help your organisation achieve the cost-reduction results it's looking for. For instance, there's automating your transactions. Simply by putting more of your customers' transactions online, BT can help you cut call handling costs dramatically.

Then there's network consolidation. BT can transform your multiple networks into one easy network to carry all your data. Which means maintenance costs are inevitably slashed as a result.

And those are just a few. You can find out more cost reducing solutions that BT can, and has, provided for organisations like yours at BT.com/business or Freefone 0800 800 997.

We have several ideas we're sure you'll warm to.

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