A HINT TO ADVERTISERS.
Several London firms and garages have adopted the practice of leaving advertising matter in people's cars while the owners are absent. Sometimes they enclose their leaflets in an envelope addressed, on the spot, to " The Owner of Car No. So and So." This establishes a measure of that personal contact which modern business prizes so highly and which, in this instance, is of inestimable value in showing that it is a customer, and not a dust-cart, that they seek. Enterprise of this sort is all too rare on this side of the Atlantic, and we would point out that a wider field awaits it. Motor owners, after all, are only a small section of the buying public. But • practically everyone is a hat-owner, and hats, like cars, are frequently left unattended in public places. England's reputation for salesmanship is not what it might be, and for us atany.rate that day will be a proud and hopeful one on which we first find that during the lunch_ hour our bowler has been stuffed to the limits of its capacity with advertising matter. Thenceforward only the destitute, the eccentric, and (we suppose) the police will be out of reach of those who hope to put money in their purse by putting prospectuses in other people's hats.
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