30 OCTOBER 1964, Page 12

The Salesmen

We've lived this golden Autumn through and seen Our Politicians sweating every night To prove their own soft soap more white than white. We've viewed techniques upon the Silver Screen, Aped without shame from other auctioneers Who sell Materialism with a smile On peak-hour programmes, seeking to beguile Three million dolts a night. These are your peers, You Leaders of our Land! And this the shrine At which you worship! Have you not for Youth Some finer fare to sell? A nobler wine

Than canned near-beer (with additives)? Thz Truth, Voiced by brave leaders. surely fears no odds: But please act quickly. or they'll find false Gods.

MICHAEL HURT