30 OCTOBER 1976, Page 18

The PR humbug

Sir: It is unfortunate that Richard West's bias allows him to damn the work of public relations practitioners without consideration for the many people who have had reason to welcome their existence.

His bias is demonstrated so transparently in the course of a book review—of a book he obviously does not recognise as an elementary primer.

It is fascinating to read that, according to Mr West, public relations is responsible for the deterioration in public services, the plundering of Birmingham, the corruption of Parliament, the wrecking of the environment—and late trains.

Whom should we take seriously, PR people or Mr West ? Perhaps, now that he has got this off his chest, he can settle down happily to his next constructive article. Margaret Nally President, The Institute of Public Relations, 1 Great James Street, London WC1N 3DA