31 OCTOBER 1931, Page 13

The improvements in machinery, in mechanical and chemical methods of

ensuring purity and freshness, have accelerated almost beyond belief. The most superficial glance at the Agricultural Hall last week would assure any doubter on this head. Milk is now a safe food. It was always necessary ; but was unquestionably dangerous. It is now safer than any imported tinned food, especially of fish or flesh, than any meat or fish which is not absolutely fresh or freshly thawed, than some vegetables and fruits. Consumers as well as producers in these days should adapt themselves with lively promptitude to the gallop of mechanical invention and chemical discovery. British farmers have complained (with plausible but short- sighted arguments) that the price of this product was foolishly increased by pure milk regulations and dairy inspections. The hope of the industry and the hope of a healthier race both depend on the purity of the product and the general apprecia- tion of the purity of the product. A " drink more milk cam- paign " might well be led, as one American proposer suggests, by Government action in supplying milk to the children of the poor.