6 FEBRUARY 1932, Page 15

A GERMAN EXAMPLE.

All this means that no county can do without a regional plan ; and one of the privileges of a County Society will be to enforce its adoption by the weight of public opinion. One of the most efficient workers in this domain has recently been studying on the spot the policy of Continental coruatries. He told me the other day that nothing so struck him in Germany as the entire absence of advertisements. It is all quite simple : they are not allowed, except in the right places, chiefly the little kiosks set up for tee purpose in the streets. Though some British advertisers complain of restriction, I have known them to be delighted when a hoarding was condemned. They had advertised there only because other people did ; and were glad to be quit of the useless, com- petitive extravagance. National trade benefits not at all by Stubbs' Blacking across a cloud or Purple Aperitives across a Gothic front.