6 JULY 1929, Page 20

MORE PORTABLE MILK.

Invention is following discovery in another standard farm product. The peculiar value of pure milk for children of school age and beyond has been recently demonstrated with new force. The Milk Publicity Council, by a very simple but thoughtful scheme, is instructing—not parents, but the children themselves, especially elementary school children— in these facts. Simultaneously the dairies have been provided with a new type of milk container that may be expected— to the immediate advantage of the farmer—greatly to increase the consumption of milk. Milk will soon be sold, without advance in price, in containers hermetically sealed, but light and unreturnable, holding, if need be, as little as .a pint. •Sir Arbuthnot Lane and his Health Society regard the inventiOn as an invaluable health agent. As things are, our poorer urban population drink imported condensed Milk, often of the thinnest quality, simply because of its trans.-portable quality. We may now hope that fresh English milk soon be sold over the counter as easily, without deposit for the value of the bottle. We are likely to have one' more

illustration of the fact that the fortune of the home farmers is best achieved by influencing the habits of the urban house- holder.