* * During the fortnight in which this column has
been in more distinguished hands than mine one or two things have happened on which I should still like to make belated comment. Among them was the issue of the Church Assembly's report on "The Conversion of England," with its proposal for " evangelism by advertising," by means of extended use of the wireless, cinemas and theatres, literature and television. This is, of course, a very interesting suggestion, but everything hangs on the question, what is to be advertised? Does the Church's essential message lend itself to propagation by advertising? That, again, depends on what the Church's essential message is, and on this, possibly, there mig be some differences of opinion. But assuming that it includes sue basic facts as " God is in Christ, reconciling the world unto Himself, or " God is a spirit," or simply St. Paul's "Christ crucified " can anything there be " advertised," and is anything much less th that worth advertising? Or, rather, would not the advertising of an thing less detract attention from the central message instead concentrating attention on it? There may be a good answer t these questions, but I rather wonder.
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