6 MARCH 2004, Page 79

Q. I find that I can't remember somebody's name for

longer than 30 seconds after I have been introduced to them. It is worse at a party where I recognise people's faces and suspect I know them well, but cannot remember who they are. Recently, at a fashion party, there was a typical worst-case scenario when I saw an old Mend from university who now moves in fashion circles, and his name completely eclipsed Bid me. Can you recommend a foolproof procedure that will work every time to prevent me from having these problems? I do not want to have to go on a five-day memory improvement course.

S.G., London W8

A. In junior circles such as your own the mobile telephone provides an instant solution to this problem. Have it to hand as you go round parties, then, when you see a beaming stranger approach

ing, you are poised to present him with the devke crying I'm glad I've seen you while I've got this in my hand. Would you mind entering your new details?' In the pretence of admiring his dexterity, stand over him as he keys in his name.