7 APRIL 1939, Page 38

PROVINCIAL CINEMATOGRAPH PROGRESS

Provincial Cinematograph Theatres, which is an important company of the Gaumont-British group, is to forge ahead with a programme of equipping more of its theatres with big-screen television apparatus as soon as possible. It has already achieved satisfactory results from the exhibition of sporting events by television at the Gaumont-British Theatres at Marble Arch and the Tatler. At the meeting last week Mr. Mark Ostrer, the chairman, announced that the company would be able to obtain early delivery of the big-screen apparatus manufactured by the Baird Television Company owing to the association between Bairds and Gaumont-British. Mr. Ostrer gave shareholders a warning that they must not regard the dividend of 224 per cent. which has been paid for the past two years as necessarily a permanent rate. Each year would, he said, have to be treated on its merits, and no regularity in the increased rate of dividend could be expected.