7 FEBRUARY 1925, Page 11

The first of these "Architectural Notes" contained an iippreciation of

a new office block opposite Victoria Station. This fine building, one of the best new commercial buildings in London, has now been completely disfigured by an advertise- ment on a colossal scale which can be seen down the long vista of Victoria Street. Is there anything to be done to stop this sort of thing ? The only hope would be for all who hated it to write to the firm showing the advertisement to tell them that, although the writers had thriven for years on the com- modity advertised, they would in future not only discontinue its use but never speak to anyone who allowed it in the house. Perhaps a hundred letters of this kind would produce some effect and might induce the offending firm to take down the advertisement and spend their money on getting a competent artist to design them a poster which would beautify the hoardings and shorten and enliven the seven-minute waits between the two-minute trains at tube stations.

GERALD WELLESLEY.