Fords are pioneers in more than the designing and building
of motor-cars. The American Fords announced recently, at a time when every other car-manufacturer is having to raise prices, that the prices of Ford cars would be slightly seduced. Now the British Ford firm has issued a notice to its employees calling on them to co-operate with the firm in every way possible in—not indeed re- ducing prices, for that is hardly practicable—but in preventing any rise. The principle is proclaimed that "higher wages and a higher standard of living for all depend on lower costs and lower selling prices than increasingly efficient large-scale production." That is the single way to escape inflation and the disasters it must bring, and the only people who can achieve it are employers and employees working with mutual confidence and unreserved co-operation. Both Ford experiments—in America and here—will be watched with very close interest. They may mean a great deal.
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