7 JUNE 1935, Page 38

EVER READY COMPANY'S POLICY.

That competition is exceedingly keen, in spite of the im- provement in British business, was made clear at the annual meeting of the Ever Ready Company (Great Britain) Limited, held on Monday last. Mr. Magnus Goodfellow, the Chairman and Managing Director, said that the increase of 152,500 in profits, which brought the total up to £449,000 for the past year, was obtained in the face of many difficulties and by hard work in production and selling. The business of Lissen Limited, in which the company is interested, also encountered considerable difficulty, largely as a result of the necessary reorganization carried out by the Ever Ready management. The Ever Ready directors believe that internal improvement will bring a due reward in improved trading results.