The Press
SIR,—Any general comment on Christopher Booker's ill-informed observations on the Sunday Times in your issue of April 23 must be made. if they judge it worth while, by those of my colleagues who are more directly concerned than I in editorial matters. However. Mr. Booker's statement concerning the Business Ncws Section that 'only 30 per cent of the readers of the paper actually look at it' involves my sphere of responsibility.
This figure is incorrect. Research which we have commissioned as a managerial tool shows that no less than 76 per cent of men readers and 38 per cent of women readers of the paper look at some part of this Section. On average, more men readers look at the City editorial pages now than they did before the introduction of the Business News Section.
HARRY HENRY
Marketing Director The Thomson Organisation Lid., 200 Gray's Inn Road, IVCI
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