7 NOVEMBER 1952, Page 18

SPECTATOR COMPETITION No. 143

Set by C. MacMaster-Fulton The Manchester Guardian has been advertising widely to attract new readers, holding out as inducement its wisdom, wit and " flavour." The Daily Mirror, with charming candour as to the character of its appeal, has advertised in the Manchester Guardian, offering its large circulation as an attraction to advertisers wishing to reach the "mass market." Readers are invited to compose an appropriate advertise- ment for either journal in any one of the following pairs, this to appear in the partner indicated: Observer/News of the World; Scrutiny/ Radio Times; Financial Times/Daily Worker; Economist/Tribune; Daily Telegraph/Daily Express. Limit 150 words. Prize £5, which may be divided.

Entries must be addressed to the Spectator, 99 Gower Street, London, W.C.1, in envelopes marked "Competition" and must be received not later than November 19th. Results will be published in the Spectator of November 28th.