26 JANUARY 1962, page 10

Sta,—i Have Too Great A Respect For Mr. Darsie Gillie

lightly to contradict him; the questions he raises are too important to be answered with verbal sleight-of-hand. The court which will try the French- men (who are to have French......

Stn.--we Would Like To Call Your Attention To The Dis-

crepancy in the facts which occur in the article en- titled 'Consumers, Unite!' by Victor Gordon in your January 12 edition. In the second to, last paragraph in the third......

Sir.—bo,th Mr. Gordon And Mr. Copland Overlook The Main...

against advertising, which is that by continual use of verbal exaggeratiOn, particularly false superlatives, it debases the language. This is even more harmful socially than the......

Done, Brian Copland! It Is Many Years Since The Thesis

he offers was made into mincemeat but it is still confidently ofiered whenever .advertising is criticised. Mr. Copland: 'Advertising men know that it is very difficult 'indeed......

Sin,---mr \ Copland's Advice • To The Consumer-1f You Don't

like the advertising, don't bay , the goods' —doesn't work. I've been applying it for years with- out visible result. Nothing on earth would induce me to purchase a variety of......

Sir,—'the Real Problem, Often,' Says Mr. Gordon, 'is Not...

is literally said but what is implied.' Perhaps he should try to apply this criticism to his own article, which starts off by associating adver- tising with prostitution. H. P.......

Advertising And People

Ronald Clatter, Kit Cop paid. Lynne Reid Banks, Norman Shrapnel, Geoffrey Mini.s . h. H. P. Dow, A. Charles Buck In Ferment Desmond Stewart Match Game Bernard Levin One for the......

Sir,—'1f You Don't Like The Advertising, Don't Buy The...

Mr, Brian Copland's slogan, is absurdly irrelevant to the problem of offensive advertising— as irrelevant as the advertising often is to the goods it advertises. What about......