28 SEPTEMBER 1974, page 13

The Gathering Of The Clan

Philip Vander Elst It was the firm conviction of no less a figure than Keynes, that the World is ruled by ideas despite Philistine protestations to the contrary on the part of......

Personality Cult

.Philio Kleinman How does an advertising agency gain its clients? In answering the question Eric Morgan, managing director of British American Cosmetics, tells this story about......