10 AUGUST 1956, Page 15

BBC-MANSHIP SK—Perhaps the BBC sponsorship of a `Mrs. Dale's Diary'

is the beginning of a campaign to recover the lost million pounds. In the uproar of the ITA boys howling miserably and in vain for their E750,000 culture money the BBC may slip quietly and more com- petently into the commercial field. It should be fun to watch.

Neither of them is likely to be as piratically successful as a government which coolly pockets a million of the viewers' money— precedent, the Road Tax fund.—Yours faithfully,

JOHN PULLAN

7 Ladbroke Square, W I I