It has been suggested to us that we should call
attention to the rearrangement and development of our small classified advertisements. In this way, it is thought, we could help our readers who advertise in the Spectator. We act on the suggestion with readiness because, to be perfectly frank, when we help our advertisers we help ourselves. The cost of producing such a paper as the Spectator is more than four times greater than before the War and it is only by relying upon the revenue from advertisements that we can supply as much reading matter as we publish week by week. The more we get from advertisements the more shall we be able to expand and improve the Spectator. We are not disinterested in this matter and we do not pretend to be. Still, the interests of readers and advertisers and of the Spectator itself are identical. It would be a pleasure to us if we Could feel that while obtaining the means to improve the Spectator we were giving our readers an unusually good opportunity of selling what they have to offer—services, the work of their brains or their hands, the small posses- sions for which they no longer have any use, the products of their farms or their gardens, and so on.
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