We regret to announce the death of H. Cone, whose
curative formula became a fashion, a craze and a joke. Many men who started with no more psychological learning than M. Cone had would have become charlatans, but M. Cone was splendidly honest. He believed in his doctrine and he made others believe in it, to the great good of many. It is said that as a druggist he became much impressed by the power of imagination when he saw people cured by the wrong medicine. Building upwards from that fact he developed his doctrine and perfected the formula "Every day in every way I grow better and better." His method was easy to accept, because he was always careful to explain that he postulated no will power and no belief in the efficacy of his plan. "Simply repeat my formula," he would say, "and your imagination will do the rest. Laugh at my formula as much as you like—but repeat it ! " All that M. Cone had to tell us was known before, yet he did good because he was a good man. Those who met him will not easily forget this little French bourgeois who brimmed over with human kindness.
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