A 111nal ERA.
The popularizing of fruit had originally less likelihood of success than the popularizing of milk. Indeed, it seemed almost certain that the British people would fall into line with other countries—with the whole of Scandinavia and the United States —and come to regard milk as best of all cheap foods. At the very
crisis the second triumph of the Empire Marketing Board was prevented by the refusal of co-operation from the dairy farmers of Britain. The science of clean milk production has advanced so rapidly (as the Dairy Show marvelously illustrated) that it is likely to affect the consumer actively and at once ; and there are some welcome signs that the campaign for preaching the value of milk will be revived, and with enhanced effect.
As for our producers—we know that Britain is ideal for the dairy farm ; as for our consumers—we have lately proved that milk has an almost mystic influence on the health of the young, and in Finland Nurmi and others have proved that its consumption in large quantities is one of the secrets of athletic fitness.
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