10 SEPTEMBER 1954, Page 6

Down Among The Z-Men

Getting one's name into the London Telephone Directory does not confer quite the same cachet as getting it into Who's Who; but it must be both convenient and abstrusely distin- guished to occupy the last place in this monumental work. One would get into the habit of making little joke5 about it, and so would one's friends; it would become, almost, part of one's personality. So I feel rather sorry for Mr. Lewiz Zzymbla, Mcht Banker, of Upper Brook St., who had, surely, every reason to feel secure in his tenure of a coveted position, but who has, in the latest edition, been ousted from it by Zzzu V.K., of Up Cheyne rw.