. . . and how to win it
MY ADVICE, which comes at no extra charge, is that the Corporation should speak up for and to its ratepayers, and so make itself heard to others. It should not be too genteel to say that it is the home of our most successful export industry - let the figure bubble up on a jolly sign, with the score rising at £26 million a minute. It should go in for maps and charts and posters to point to the City at work. It should speak to its ready-made audience-at the City's yearly Festival and the Lord 'Mayor's Show, and in the galleries and halls of the Barbican - the City's unrecog- nised gift to the public. It should set up a City Open Day, when the City, civic and commercial, livery companies and limited companies, would open its doors to the world. It should foster a standing exhibi- tion, an introduction to the City — and where more natural than on the empty floor of the Stock Exchange? I promise the City fathers that it will win more support, and do more good, than any number of water-pageants. To decide the beauty con- test, I propose a simple question: if you were asked to proclaim a message, on banners hung all round the City, what would it be? Candidates with no better idea than promoting a flower show would receive a one-way ticket to Moreton-in- Marsh.
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