11 OCTOBER 2003, Page 40

Just the job

From Shaun Williams Sir: Nicholas Boles reheated that old canard about why the BBC advertises in the Guardian, so often the refrain of rival newspapers and magazines jealous of the Guardian's dominance in recruitment advertising (`The DIY test that proves BBC bias', 4 October). The answer is simple — and is the only reason that anyone advertises in a particular publication: because of the consistent quality and diversity of the response that follows. Which, presumably, is precisely why in the last six months the Daily Telegraph, the Evening Standard, the Times Educational Supplement and the Financial Times have also advertised their vacancies in the Guardian. Oh yes, and The Spectator too.

Shaun Williams

Director of corporate affairs, Guardian Newspapers Ltd, London EC1