NEWSPAPERS AND ADVERTISEMENTS.
[To THE EDITOR Or THE " SPECTATOR."] Sra,—Your correspondent "C. L. D." says " it would be inte- resting to know how the journal which Mr. Rushbrooke holds up as a model manages to pay its way without advertisements." As the proprietor and editor of the journal referred to, may I say that there is no mystery about it? I have published the facts often enough, and anybody can come and examine my books if they feel so disposed. The number of copies printed weekly is about 2,500, of which about 2,250 are sold at rates varying from 5Id. to 7d. per copy. This brings in a weekly income of about £53. The printing of this edition, at the present rates, costs between £22 and £25. Paper accounts for about £6 or £7. The remaining sum serves for office expenses. salaries, and occasional, but only occasional, payments to con- tributors. I doubt whether these figures will encourage the multiplication of similar " model " journals, but I can
truthfully say that I would not change journals with any
editor in the world.—I am, Sir, &c., A. R. °SAGS
38 Cursitor Street, E.C. 4. (Editor of the New Age).
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