SOFT SOAP S1R,-1 must disagree with Leslie Adrian's assertion (February
7) that 'the public with reason distrusts the tiresome fourpenny offers' on detergent packets. It had been pointed out earlier in the article that manufacturers had a 'reasonable case' for 'claiming that these offers were genuine.
Surely price reduction is the form• of advertising • which any sensible person welcomes and would like to see encouraged into permanence! Bargain 'litera- ture' is another matter. Phoney 'personal' letters com- mending a product addressed to the 'Lady of the Housa' are exasperating, but, as one who has to budget carefully, I have no objection to receiving coupons from Lux to the value of a shilling, as l did the other day. Buying products at a reduced rate from the grocer's shelves is even less objectionable.
The real cause for complaint is that these articles, and others, are not reduced in price permanently and expensive advertisement, paid for by us. the con- sumers, cut out.—Yours faithfully,
Grove Manse, Gomersal, near Leeds
YVONNE TOMES
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