16 AUGUST 1919, Page 14

THE USES OF ADVERTISEMENT.

[To THE EDITOR of • THE " SPECTATOR."] SIR,—The Spectator in publishing its articles " The Advance of the Shadow " and " The Uses of Advertisement " has done a great public service—by no means its first. Any one who closely saw the work of Sir Robert Kindersley and his Con- troller, Sir Theodore Chambers, in connexion with the War Savings Department would probably say that no better men could be found to catch the ear of the public at the present juncture.—I am, Sir, &c., WALTER THOMSON. Kirkland, West Kirby, Cheshire.