This Week's Books
WE have already called attention to the remarkable series of business books which Mr. Herbert N. Casson is publishing. Only a few of our readers, perhaps, will be interested in Printed Salesmanship, but those who do read it will find it wise and witty. Mr. Casson is American in his brevity and buoyancy of style, but thoroughly English in every other way. He tells us that the art of forcing sales has been carried too far, and that there is a reaction against the trained salesman who is so clever that he can " sell sand to a man in the Sahara." This is true. Good selling means that both the seller and the buyer make a profit. In England there is too often, alas ! small profit on either side. We are a trading nation, but our merchandizing methods have fallen behind those of other nations. It is past high time to remedy the suicidal ineptitude of those who believe that we can still sell to the world as we did at the beginning of the industrial erd. Mr. Casson shows how.
▪ * * *
Previous page
