THE CASE METHOD.
A study of specialized business subjects occupied the full- time (or second-year) students and provided what might be called the novel elements in the work of the Department, the subjects being chosen with the object of providing an under- standing of the broad principles of business administration. These comprised marketing, production and business (as distinct from public) finance, accounting and statistics as instruments of executive control, and the principles of per- sonnel management. Basing the training on marketing on practical grounds, fresh studies were made of the practice and problems of firms distributing goods as manufacturers, re- tailers or wholesalers. Another innovation, also used princi- pally in the study of marketing, was the Case Method, a system presenting students with actual problems drawn from concrete business situations. The practical atmosphere created by the Case Method was strengthened by visits paid during the year to factories, shops and offices, and also by discussions opened by well-known business men who were expert and widely experienced in the subjects they discussed. I understand that the experience of the past year and the interest shown by firms which have contributed material and made inquiries for trained recruits show that the experiment has been framed along sound lines. Next year the same lines will be followed, with the addition of courses in Sales Management and Retail Store Management. Applications for admission and further information can, I am informed, be obtained from Mr. Jules Menken, head of the Department, at 11 Clement's Inn Passage,
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