17 APRIL 1964, Page 15

' Those people who talk grandly about t ti ! `consumer movement'

in Britain seem to osfer. look the fact that the co-operative societlej he pioneered consumer protection, especially !"b famous Toad Lane emporium in Rochdale Oleo, set standards for clean, pure food a century ago But the public image of the Co-op today is 5,t1,0 that its virtues tend to be overlooked and its exaggerated. .