19 JANUARY 1962, Page 14

SIR,—'Advertising would be all right if it weren't for the

client' is an old joke—but a bad one. The apparently growing tendency for clients to dictate more and more to agencies (overtly or otherwise) is especially dangerous in the way it can now directly affect the powerhouse of agency operations—the creative department.

Most agencies preach a doctrine of opposition. How many have the courage and confidence to practise it like a many-award-winning American agency whose clients 'cannot turn down a Doyle, Dane Bernbach advertising campaign any more than [they] can turn down a lawyers brief?'

SUSANNE PERRY 14 Warwick Square Mews, SW 1