1 FEBRUARY 1919, Page 3

The energetic company which has shown that disinterested management may

be applied with success to public-houses has changed its name from the Home Counties Public-House Trust to Trust Houses, Limited. It has also made a daring new move by taking the Betel de l'Europe in Leicester Square, which it will open on February 11th as the Hotel and Café Victory. Alcoholic drink will be sold only during or after meals, in moon:l- ame with the company's policy, which is to encourage the sale of food and non-alcoholic drinks, on which alone its employees receive a commission. The hotel-restaurant in the very centre of London will be an excellent advertisement for the company. If it succeeds as it ought to do, it will help to convince many publicans that the policy of pushing the sale of drink while refusing to sell food is as short-sighted and unwise as it is detestable from the public standpoint.