20 AUGUST 1948, Page 17

THE HIGHER READERSHIP

STR,—Unfortunately Messrs. Mather & Crowther do not follow their stimulating policy to its logical conclusion. To obtain the maximum possible "readership," the Switch, Family Robinson should be provided with a daughter of nubile age who, on one pretext or another, passes the

greater part of her time in her very exiguous underwear. I make no charge for suggesting this improvement, which will undoubtedly increase the "readership" by leaps and bounds.—Yours faithfully,

12 Park fields Avenue, Kingsbury, N.W.q.

'HUGH MCGRAW.