Ben, Jerry, Giles and Rocco
THERE IS a sit. vac. at Ben & Jerry's, the idiosyncratic ice-cream men from New England. Looking for a chief executive, they assume that if you like the job, you'll love the ice-cream. Both are on offer in their parlours. Just send in your applica- tion, Ben & Jerry say, along with the lid of a tub. This competition will have 100 win- ners. First prize is the job. Second prize is a lifetime's supply of ice-cream — go for this one, Ben & Jerry say, it's better value. The 98 who share third place will have to make do with T-shirts. Every loser can look for- ward to a letter of rejection, suitable, so Ben & Jerry say, for framing. I commend this approach to the Savoy, which is badly held up, looking for a chairman. Suitable candidates lunch every day at the Grill, or Dealmakers' Arms. They should be encour- aged to write in, enclosing a champagne cork. First prize, the job, which carries lunching rights. Second prize, a lifetime's supply of champagne — go for this one, it's better value. Ties, perhaps, instead of T- shirts, and letters of rejection all round, signed and countersigned by Rocco Forte and Giles Shepard. I shall draft my applica- tion with especial care and aim for a near miss.
Previous page
