CINEMAS FOR CHILDREN.
[To the Editor of the SPECTATOR.]
Sin,—It is quite true, as Mr. Hay says, that our " Secrets of Nature " films, which are those to which he refers, have been found interesting for children as well as their elders. These Natural History films have now firmly established themselves in the cinema theatres. They are keenly enjoyed by regular film-goers, and have made a host of new friends for the cinema.
A misleading impression of our work is, however, given by the suggestion that our films are intended mainly for children. Your original correspondent's contention that no London cinema theatre catered exclusively for children is probably true, and is due to the normal laws of supply and demand. No renting company could survive if it so limited its objective. We are in the field to distribute only films of first-rate and special quality, with as wide an appeal as possible through the established cinema theatre ; our " Secrets of Nature " are but the first of many interesting productions we hope to handle.
At the same time, we are now organizing an educational department which will talce over these Natural History films after they have passed through the cinema theatres,
will acquire other films of real educational value, and will itself produce films directly for teaching purposes. We hope, very soon, to announce a season of special " interest " and educational films at a West End London theatre. If, as we believe, there is a public for really authentic and instructive films, and this public supports our venture, there is no reason why this trial season should not become an established institution.—I am, Sir, &c.,
26 and 27 D'Arblay Street, W .1. C. L. Brmax.
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