21 APRIL 1961, Page 16

PR

SIR,---If Cyril Ray will kindly indicate how many journalists (worth a damn), writing for what sort of publications (worth a damn), can be 'smart-alecked' and 'soft-soaped' into giving PR clients free 'pub- licity . . . at the cost only of a couple of lUncheons instead of the full rate for advertising space.' he will evoke the interest of every man and woman in PR. From the less competent and/or less energetic practitioners he might even earn coals of fire in the form of undying gratitude.—Yours faithfully, 174 New Bond Street, W1

JAMES ENN1S