21 JANUARY 1928, Page 19

THE B.B.C.'s PRONUNCIATION [To the Editor of the SPECTATOR.", SIR,—A

letter to B.B.C. headquarters having had no effect, can you persuade the authorities thereof that the e in economics,. economical, is long ? That chimerical should be pronounced shimerical by the B.B.C. announcer is, to say the least, regrettable.—I am, Sir, &c.,

J. H. POWELL.

Christ Church Vicarage, Nailsea, near Bristol.