SIR, — Miss Katharine Whitehorn speaks of 'the highly successful Woman, Woman's
Own and the less successful Woman's Realm and Woman's Day.' In fairness to the editor and staff of Woman's Realm, which was launched under my editorial management just three years ago, I must say that, in its own sphere, this weekly has enjoyed the most rapid and conclusive success of any comparable magazine for women. It was launched in late February, 1958, with a target of one million copies weekly. Its latest ABC figure, for July-December. 1960, is 1,308,441, an increase of 35,040 over the previous audit period. -Yours faithfully,
JOHN GANIMII:
Odhams Periodicals, /89 High Holborn, WC/
[Katharine Whitehorn writes: 'Woman is still. on Mr. Gammic's own figures, more than a million and a half ahead. That still seems, to me, to make it more successful.'----Editor, Spectator.]
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