24 MARCH 1961, Page 17

TRADING STAMPS

SIR.—Whatever the merits of obliging the domestic consumer to buy herself a present, trading stamps are not, surely—as quoted by Mr. Winner--a 'new sales device'? This form of sales promotion was current as early in the century as 1903. In an era of forced-draught competition, its reappearance in the suburbs would be inevitable, though hardly a matter for so many paragraphs of comment.—Yours faithfully,

LESLIE STUBBINOS

Chancion Hard, Dame!! Park, West Bytket, Surrey